Nothing but the facts....

Some of the best, and most effective banners are usually simple and very direct. The point is delivered quickly and without a lot of glitz and glamour. You don't want to leave a lot to the viewer's imagination, as that just takes up too much of their valuable time.

You only have a couple seconds to grab the attention, and get the message home. Most of the time you will want your particular banner ad to stand out from the rest of the page its displayed on, but with the exchange, your banner is displayed on a wide variety of pages, so a more globally effective design is required. Not an easy task!

So knowing this you will want to create a banner that can hold its own and stand out on any page. Of course we don't want to go over board, and offend the site owners either!  The size for is

Using Animation or not....

Animating is often an effective way of getting a message across, and catching the attention of a viewer. Just remember that only allows up to 13k for their banners so you will have to be fairly strict about how many frames and colors are going to be used in the banner. The time of the animation should always be 3-5 seconds max. Anything longer than that and you loose the interest of the viewer, and anything shorter is generally to quick to get the message across clearly. Find a good balance.

The look of the written word

Text on the banner must be readable, and stand out against whatever background you have. It should also be short and concise. Test, it. If it takes longer than 2 seconds to read…its too long. You can break the text up into a multiple frame banner to solve this or edit the copy to make it more focused.

As far as readability just remember that Serif fonts (fonts with hooks and slabs attached to the letter forms) are harder to read at smaller type sizes. Sans-Serif fonts (Those without the hooks and slabs) are better for smaller text. This is only a guideline not a rule however.


So keeping all this in mind, if you design a banner with your audience and the message in mind (being most important) and keep it simple, you will already have a good start on your banner!









Research Institute for Computer Science, Inc.



Total Web Solutions


The Registry at Info Ave


Parava Networks, Inc.



Banner Resources

OnlineNIC, Inc.

To serve you better, we have compiled a list of useful links to resources to help you get more promotion for your website.

There are some people out there that just want to have the work done or them......FREE! These links we have below will allow you to create banners instantly online. You can then come back here and hook them up to your account!